Ladybirds Manchester is a well-established service provider in Manchester’s erotic massage scene. They came to us at HauteLab to modernise their digital presence and streamline their operations.
The Challenge
Initial Situation
- Outdated website infrastructure limiting growth potential
- Manual administrative processes consuming significant staff time
- Suboptimal search engine visibility for key service terms
- Need for a discrete yet effective digital marketing strategy
Key Requirements
- Development of a modern, user-friendly website
- Creation of an efficient backend management system
- Implementation of SEO strategies for improved visibility
- Enhancement of brand positioning in the Manchester market
Our Solution

Website Development
- Custom-designed responsive website aligned with brand identity
- Intuitive user interface optimised for conversion
- Mobile-first design approach ensuring seamless experience across devices
- Implementation of secure booking and enquiry systems
Backend System Implementation
- Development of proprietary catalogue management system
- Real-time availability tracking and updates
- Automated booking management functionality
- Secure data handling and privacy protection measures
SEO Strategy
- Comprehensive technical SEO audit and implementation
- On-page optimisation focusing on local search terms
- On-going link-building campaign
- Local SEO optimisation for Manchester market
Digital Marketing
- Strategic link building campaign focusing on relevant, high-quality sources
- Content marketing strategy emphasising discretion and professionalism
- Targeted local market positioning
- Regular performance monitoring and strategy adjustment
Results and Impact
Search Performance
- Achieved top 3 rankings for primary keywords:
- “Erotic massage Manchester”
- “Nuru massage Manchester”
- Projected 200%+ increase in ranking keywords for 2024
- Significant improvement in local search visibility
Operational Efficiency
- 75% reduction in administrative task time
- Streamlined booking and management processes
- Improved staff scheduling efficiency
- Enhanced data security and privacy protection
Business Growth
- Substantial increase in bookings
- Improved conversion rates from website visitors
- Enhanced brand positioning in target market
- Strengthened competitive advantage through digital innovation