In November 2024, Escorta lost nearly three quarters of its top rankings almost overnight.
Escorta is Italy’s largest Italian-language escort directory. Organic search is very nearly its entire business.
The Challenge
A Google core update, followed by a sustained attack on its backlink profile, could have finished it.
The November 2024 core update cost Escorta 73% of its top-three rankings in Italy. Then things got worse. A flood of low-quality, hostile backlinks hit the site. Referring domains jumped from under 1,000 to over 2,600 in a single month. That is not how a healthy profile grows. It was built to bury them.
The Strategy
Recover the slow, durable way. Rebuild real authority to outweigh the spam, strengthen the pages that matter most, and defend the backlink profile without the tricks that Google punishes.
Why It Worked
A quick spike would not have survived the next update. Durable authority does.
By separating genuine links from hostile ones, and building real signals underneath, we gave Google reasons to trust the site again. Reasons that last.
The Execution
- Acquired genuine authority links to outweigh the spam corpus
- Rebuilt the location-page strategy city by city, Rome first
- Grew the English-language side of the site for the international audience
- Watched the backlink profile constantly, separating real links from hostile ones
Results
The recovery has been steady, and it has held. The average position improved from 12.6 to 7.2. Top-three rankings in Italy climbed back to within 9% of the pre-penalty peak.
If an update or a hostile campaign has hit your rankings, we recover sites like yours for a living. Let’s talk.
