You want clients to find and book you under a work name. You also want to keep your face and legal name out of it. That takes decisions before you publish, because anyone can copy and trace photos and pages.
Start with two checks. Search Google for your work name, then for your legal name. Beyond the Gaze, a 2018 UK safety and privacy guide for online sex workers, advises this. It draws on a survey of over 600 of them.
Then run your own photos through a reverse image search, such as Google or TinEye. The Revenge Porn Helpline says this shows whether someone has copied your content and posted it elsewhere. What you find tells you which decision below matters most.
The helpline’s privacy tips for sex workers carry no date. Check that any tool you pick is still current.
How much of your face to show
If you are unsure, start without your face. You can add a face later, but you cannot reliably take it back. A reverse image search can trace a photo. Cached copies of a deleted site can remain for some time, Beyond the Gaze notes.
We found no booking data on showing or hiding a face in the public guides and pages we checked. Girls.co.uk, a directory, tells new escorts to show their face if privacy is not a concern. It says this brings more work. It cites no figures.
| Choice | What it can give you | What it can cost you | Source |
|---|---|---|---|
| Show your face | A directory says it brings more work, with no data | Faces can be the most identifiable type of picture, and reverse image search can trace photos | Beyond the Gaze; Girls.co.uk |
| Blur, pixelate or crop it | Clients still see your style and setting | Some programs can reverse pixelation, so crop the face out where you can. Tattoos, birthmarks and the background can still identify you | Beyond the Gaze; Revenge Porn Helpline |
| Show no face | It removes the face, which can be the most identifiable part of a picture | Clients have less to judge you by. Tattoos, birthmarks and the background can still identify you (see below) | Beyond the Gaze; our reasoning |
Anonymity gives you control over what clients learn. By our reasoning, it also leaves fewer routes to harassment, stalking and outing. Beyond the Gaze covers those risks on printed pages 23 to 27.
Staying anonymous also has running costs. We found no data on them, so these points are our own reasoning:
- Trust takes more work, because clients have no face to judge.
- You cannot use channels that rely on your face or voice, such as live video or public events.
- One slip can link your identities, such as a recognisable room or a personal login on your work phone.
- Decide whether you may want to link your work name to a public role, such as writing or media.
What else gives you away
A hidden face does not make a photo anonymous. Beyond the Gaze and the Revenge Porn Helpline both list further identifiers, and the fix for each.
| What can identify you | What to do | Source |
|---|---|---|
| Tattoos and birthmarks | Avoid showing them, or blur them as you would a face | Beyond the Gaze; Revenge Porn Helpline |
| A room, window view or item in the frame | Check the background of every photo before you publish | Our advice |
| A photo you have used elsewhere | Use photos that appear nowhere else, then reverse search your own images | Beyond the Gaze; Revenge Porn Helpline |
| Data inside the photo file | Remove it before you upload. Image software can strip the time, date and camera details | Beyond the Gaze |
| Your work phone and its accounts | Use a pay as you go SIM and register it to your work name and email. Keep personal accounts off it | Revenge Porn Helpline |
| The name on payments | Use a business account under a non-descriptive trading name | Revenge Porn Helpline |
Watermark your images. Beyond the Gaze suggests your phone number, which should be your work number. The helpline says to watermark everything you post.
The helpline also suggests considering a DMCA takedown if someone reposts your content. A DMCA takedown needs you to own the copyright, or to act for the owner. The DMCA is US law, so read our DMCA and content removal page first.
Beyond the Gaze reported that some card processors refuse sex workers or close their accounts. Ask a processor about its adult-content terms before you rely on it.
Treat the work name itself as a boundary. Beyond the Gaze says telling clients your real name is rarely advisable. It erodes your personal barriers and the working strategy that an alter ego can provide.
Your website: who can see what
None of the guides and pages we checked covers domains, hosting or booking forms. Those three decide who can see the details behind your work name.
Domain registration
Nominet, the .UK registry, lists the registrant’s name and address as required on a .UK register entry. Nominet’s GDPR changes page says the public WHOIS does not display them unless the registrant gives permission. It also says Nominet accepts PO Boxes as valid address types. Specific law enforcement agencies can still access the names and addresses Nominet holds. For any other extension, ask your registrar what the public record shows.
Who holds the logins
Ask who holds the domain, the hosting account and the admin logins before you pay anyone. Use two-factor authentication and a unique password on your hosting, domain registrar and email accounts. Our data security guide covers this in more detail.
Forms and uploads
A booking form can keep every enquiry on your site. The same guide lists the questions to ask your developer. They range from what a form keeps to whether uploaded photos carry location data.
Being found under your work name
Put your work name and your city in each page title. Google’s SEO starter guide says titles can include your site or business name and details such as location. Write a short description that is unique to each page. Write alt text that explains how each image relates to the page.
Do not edit pages just to look active. Google’s ranking systems guide describes freshness systems that show fresher content for queries where people expect it. It does not say that frequent edits raise rankings. Update a page when its facts change.
Think before you add a page for every city. Google’s spam policies list doorway abuse. That includes pages that target specific regions or cities and funnel users to one page. Add a tour page only when it holds details a visitor cannot find elsewhere on your site.
Check a directory’s audience and link terms before paying for a listing. Our directory guide compares options. A nofollow link tells Google the linking site would rather have no association with that page. Google’s guide to qualifying outbound links explains when to use it.
Google’s spam policies also name excessive link exchanges as link spam. Not every reciprocal link breaks them.
Treat a listing as a referral channel, and track the enquiries it brings. Our post on independent escorts and their own websites covers the wider case.
Search also takes time. Our marketing page says a serious strategy needs a 12-month minimum, though movement may come in six months. The page also says it does not guarantee rankings.
If someone threatens to expose you
If someone threatens to expose you, seek advice about your situation. The 2018 guide discusses harassment and blackmail, but its legal statements may be out of date. This is not legal advice.
The guide lists these steps:
- Remove as much identifiable advertising as you can.
- Take time off if you can.
- Seek support, and contact a local project, National Ugly Mugs or the police.
- For a data breach, consider the Information Commissioner’s Office.
The Revenge Porn Helpline supports adult victims of intimate image abuse in the UK. It is open from 10:00 to 16:00, Monday to Friday, excluding bank holidays.
If someone shares intimate images of you, do not start with a copyright notice. Beyond the Gaze lists the copyright route, but copyright in a photo usually belongs to whoever took it. Start with the helpline or StopNCII. Our content removal page explains why.
Write your own list before you need it. Note every place your work name and photos appear, so you can remove them quickly. If you stop working, delete your content before you take the site down. This can speed removal, though cached copies can remain for some time.
When to ask for help
If you build the site yourself, read your host’s acceptable use policy for adult content before you start. Then put the questions from the website section above to every tool you add.
We have worked in this sector for more than ten years. Our independent page says we build and manage digital platforms for independent escorts and providers, in-house. Our creative page says we never share or display client work publicly without explicit permission.
These published packages may help you plan:
- Our Tier 1 Independent Provider website takes approximately two to four weeks. It includes a 12-month technical warranty and three months of content support. It also includes image watermarks and a booking form that sends enquiries to your inbox.
- Managed Hosting is another option.
- Our brand identity package includes a logo, typefaces, a colour palette and a guidelines document.
Each page lists in full what its package includes.
Not sure a website fits how you work? Ask us a question. We will tell you what it would cost and whether you need one at all.
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